📝 My Role in the Project
📍Lead UX/UI designer
📍Responsible for research and discovery phase
📍Benchmarking and competitor review, facilitating discovery workshops
📍Development of an audit for a native application, mentoring and support in creating an audit of the web version made by junior UX researcher
📍Conducting internal ideation workshops, creating flow diagrams
📍Co-creating low-fidelity wireframes, wireflows and mentoring UI design team consisting of one mid UI designer, and one junior UX researcher.
📍Designing the look and feel concept based on wireframes
🔥 In short
We thoroughly researched, rethought, redesigned and improved the Luxmed's Group Portal Pacjenta. Both in the web version and native application (iOS and Android)
✅ The Challenges
📍Reduce patients' contact with service providers through traditional channels
📍Reduce friction at the first users' contact with the application and/or portal
📍Prepare the system both in the form of a web and mobile application
📍Give Luxmed patients the best medical service experience on the market
📍Prepare a system for upselling services for retail customers
📍Reduce friction at the first users' contact with the application and/or portal
📍Prepare the system both in the form of a web and mobile application
📍Give Luxmed patients the best medical service experience on the market
📍Prepare a system for upselling services for retail customers
First, we got to know the client and his market environment
During the workshop meetings, we set the most important business goals with the client and improved our understanding of the recipient groups and the specifics of the competition.
We thoroughly analyzed the competition
As a result of a complex benchmarking process, comparing the features and distinguishing features of competitive solutions, we were able to identify the best practices and areas for development for our client's product.
Feature scoping and benchmarking
In order to deepen the analysis, we spread the most important functionalities and features of competing products on a matrix in order to find "must have" areas and distinguishing features.
We performed a comprehensive audit of the existing Luxmed Portal Pacjenta in the web version and the native mobile application.
As a result, we prepared a list of errors, and proposed specific suggestions for improvement for each of them in text and visual form.
As a result, we prepared a list of errors, and proposed specific suggestions for improvement for each of them in text and visual form.
We have prepared the foundations for the redesign of the application architecture
The overriding goal was to improve the satisfaction of users as a result of using the panel and to reduce their contact with the service of outlets through traditional channels.
We started with a workshop to develop foundations and UX specifications and flow diagrams for further architecture design.
We designed wireframes
…that is, low fidelity designs, i.e. simple visualizations of the refreshed screens and modules of the Portal Pacjenta.
Then we prepared wireflows
…that is, a visual representation of the logic of the entire system and flows inside it for the native application and the web version of the website.
The areas that have been designed and visualized by us include:
📍Registration and login process as well as new user onboarding.
📍Dashboard for each type of user (retail client, subscription client and client without a patient profile).
📍All possible paths for arranging and managing appointments online and offline.
📍Patient profile, settings, main navigation.
📍Dashboard for each type of user (retail client, subscription client and client without a patient profile).
📍All possible paths for arranging and managing appointments online and offline.
📍Patient profile, settings, main navigation.
Creative UI proposals
Appropriate high fidelity UI screens that refresh and improve the operation of the product while maintaining compliance with the company's branding.
